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Smith and Balstad Join PBI-Gordon

Apr 21, 2022

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The employee-owners of PBI-Gordon Corporation announced today that Geoff Smith has joined the company’s sales team as national key account manager. Lyndsie Balstad has joined the PBI-Gordon marketing team as product manager.

Geoff Smith
Geoff Smith

As national key account manager, Smith is responsible for enhancing customer intimacy with key account decision-makers within the golf and professional lawn care markets. Additionally, he will help identify new opportunities for product placement and work to enhance the PBI-Gordon existing product portfolio.

Most recently, Smith was formulator sales territory manager for Gowan USA. In that role, he implemented an acquisition plan to deliver $25 million in new formulator business. Previously, he was with The Scotts Company for several years – eventually rising to manager of global active ingredient sourcing.

Smith holds a bachelor’s degree from The Ohio State University and earned his MBA from Ashland University.

“We are excited to welcome Geoff Smith to the PBI-Gordon team of employee-owners,” said Jason Manz, senior director of national accounts. “Geoff’s deep understanding of the formulation business, and his focus on innovative customer solutions, will be a huge asset as we grow the PBI-Gordon portfolio.”

Geoff Smith
Lyndsie Balstad
Lyndsie Balstad

As product manager with the PBI-Gordon marketing team, Balstad will focus on the herbicide portfolio by supporting product life cycle management and driving innovation to bring new products to the market.

Before joining PBI-Gordon, Balstad was with Corteva, where she most recently served as sales effectiveness manager for the Pioneer Seed brand. Previously, she served as Corteva’s US corn herbicides product manager, where she was responsible for the launch of Resicore herbicide and streamlining corn herbicide products and pricing programs during the merger of DuPont and Dow AgroSciences.

Balstad holds a bachelor’s degree of science in applied economics from the University of Minnesota – Twin Cities.

According to Neil Cleveland, senior vice president of PBI-Gordon Corporation, “We are excited about the insights and contributions Lyndsie Balstad will bring to our team. Ultimately, her deep knowledge of product and program management will benefit PBI-Gordon customers as we continue to deliver innovative solutions for the golf, professional lawn care, sports turf, and consumer markets.”

Lyndsie Balstad

About PBI-Gordon
With a line of herbicides, insecticides, fungicides, growth regulators and other products, PBI-Gordon Corporation is a national leader in the professional turf and ornamental management industry. Based in the Kansas City metro area and 100-percent employee-owned, PBI-Gordon is celebrating 75 years of innovation and partnership in 2022.

Media Contact
Tom Mentzer
Mentzer PR Group (for PBI-Gordon)
[email protected]
913-626-9066

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