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Home » News » Atrimmec® Plant Growth Regulator Marks 40 Years of Innovation at the 2025 ELEVATE Conference

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Atrimmec® Plant Growth Regulator Marks 40 Years of Innovation at the 2025 ELEVATE Conference

Oct 28, 2025

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For four decades, Atrimmec® Plant Growth Regulator has saved lawn and landscape professionals time and money by reducing trimming and pruning labor of shrubs, trees, and groundcovers. And during this year’s 2025 ELEVATE Conference and Expo (November 2-5 in Phoenix, Arizona), PBI-Gordon Corporation will celebrate the market-leading PGR’s 40th birthday.

Along with foliar applications, Atrimmec is labeled for bark banding and soil drench applications and works systemically to block the plant hormones that stimulate the growth of landscape ornamentals. Unlike many plant growth regulators, Atrimmec can be applied the same day as trimming, making it convenient and efficient for landscape maintenance around buildings and residential areas.

Attendees can visit PBI-Gordon at booth 325 in the Phoenix Convention Center to take part in the celebration, which includes a “putt for prizes” contest and a chance to win a premium putter in a giveaway drawing.

Atrimmec will be showcased alongside several of PBI-Gordon’s most advanced products for the professional lawn care industry:

  • Q4® Plus Turf Herbicide for Grassy & Broadleaf Weeds combines four powerful active ingredients into a single formulation that kills crabgrass and a wide variety of broadleaf weeds. A pre-mixed solution for use on warm and cool season turfgrasses, Q4 Plus takes the guesswork out of tank mixing – useful when a turfgrass professional works with multiple products, active ingredients, and formulations.
  • Arkon™ Herbicide Liquid utilizes the proprietary active ingredient Pyrimisulfan in an innovative liquid formulation for post-emergent control of nutsedge and kyllinga. The herbicide also reduces the number and viability of nutsedge tubers and controls dollar weed, chickweed, henbit, and many other labeled broadleaf weeds. Arkon has no maximum temperature restriction, which means it can be used on both cool- and warm-season turfgrass varieties.
  • SpeedZone® EW Broadleaf Herbicide for Turf is formulated to provide fast and dependable post-emergent control of more than 90 tough broadleaf weeds, including dandelion, dollarweed, goosegrass, ground ivy, nimbleweed, plantain, spurge, and white clover. It features a one-week reseed interval.
  • One of the fastest-acting combo herbicide products on the market, TZone™ SE Broadleaf Herbicide for Tough Weeds combines the proven performance of triclopyr with precise ratios of multiple active ingredients. It quickly controls more than 75 of the toughest broadleaf weeds, including wild violet, ground ivy, and oxalis.

About PBI-Gordon
With a line of herbicides, insecticides, fungicides, growth regulators and other products, PBI-Gordon Corporation is a national leader in the professional turf and ornamental management industry. Based in the Kansas City metro area, PBI-Gordon has been in business for more than 75 years and is 100 percent employee-owned.

Media Contact
Tom Mentzer
Mentzer PR Group (for PBI-Gordon)
[email protected]
913-626-9066

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