PBI-Gordon Corporation — maker of the trusted Gordon’s® line of consumer lawn and garden products — participated in Season 45 of Military Makeover with Montel®, featuring the home of Army veteran and Purple Heart recipient Matthew Dawson, who was deployed in Iraq and Afghanistan.
Military Makeover with Montel® is a nationally broadcast home renovation series hosted by Navy veteran and military advocate Montel Williams. Each season, the show brings together designers, landscapers, contractors, and brand partners to completely transform the homes and lives of deserving military families.
As the exclusive lawn care partner for the program’s Season 45 segment, “Lawn Care Transformation for the Home of a Hero,” Gordon’s donated products and support to help restore and protect the Dawson family’s Palm Springs, Fla., lawn, garden, and landscape. Featured products included Gordon’s Trimec® Platinum All-In-One Weed Control and Barrier® Year-Long Vegetation Control Concentrate.
Jason Manz, vice president of strategic marketing and new business development for PBI-Gordon Corporation, shared how the company approached the project as a chance to give back to a family that has given so much. An overview of the episode, which will air again May 19 on Lifetime, is available here.
Manz said the decision to participate was an easy one: “Veterans like Matthew and families like the Dawsons deserve every bit of support we can offer. As an employee-owned company, we take pride in showing up for people and places that matter — especially when we can help strengthen a family’s home and outdoor space.”
He added, “So, when the opportunity arose to be part of Military Makeover with Montel and give back to someone like Matthew Dawson, we didn’t hesitate.” Manz noted that PBI-Gordon’s commitment to military families runs deep, calling it “an honor for our entire team and company to contribute products and help restore their home and outdoor spaces.”
PBI-Gordon’s commitment to military veterans also extends to its long-time support of Project Evergreen’s GreenCare for Troops initiative. GreenCare for Troops is a nationwide program that connects volunteer landscape professionals with the families of deployed military personnel to provide free lawn, landscape, and snow removal services.
About Military Makeover with Montel
Military Makeover with Montel®, A BrandStar Original, is America’s leading branded reality TV show that offers hope and a helping hand here on the home front to members of our military and their loved ones. A veteran of both the Marine Corps and the Navy, talk show legend and military advocate Montel Williams, who creatively co-produces the show along with a colorful cast that seeks to transform the homes and lives of military families across the country. This special series enlists caring companies of all sizes as well as non-profits and the local community. Military Makeover airs on Lifetime® and on the American Forces Network which serves American servicemen and women, Department of Defense and other U.S. government civilians and their families stationed at bases overseas, as well as U.S. Navy ships at sea. Help starts at home for veterans on Military Makeover. Join us as our makeover team engages to change the living situation – and the lives – of these deserving families. www.militarymakeover.tv
About Gordon’s
The Gordon’s® brand has long been a trusted name among homeowners, hobby farmers, and ranchers who depend on reliable, effective products to keep their properties healthy and productive. Gordon’s offers a comprehensive range of herbicides, insecticides, and other lawn and garden solutions formulated for the demands of real-world outdoor spaces. For more information about the Gordon’s range of products for the consumer lawn, garden, farm, and ranch markets, visit GordonsUSA.com.
